Fitness is not a destination but a way of life. Every day is a choice to do more & be more. Xcell 1 was started with a passion for sports and a strong belief that fitness & health are the imperatives for all. Xcell 1 is a sports & fitness company that provides top quality, authentic, sports & fitness products manufactured and sourced from the best in the industry. Keeping true to our promise of excellence in all that we do, we offer top brands from the sports & fitness category. We specialize in cricket, with products sourced directly from manufacturers, and deal with top cricket brands like SS, SG, MRF, Shrey, Moonwalkr, NB, DSC, & Graynicolls.We also have our own brand of sports & fitness apparels called ‘XL1’, top quality ‘XL1’ leather balls and premium quality ‘XL1’ backpacks. We are authorized dealers of top brands in other sports categories like Badminton, Football, Volleyball, Basketball, Boxing, Swimming, Table Tennis, Indoor Sports & Gym products. We have our own Multi-Brand Sports Store “XL1 Super Sports” in Chennai. This is an ideal store for sports & fitness enthusiasts with top brands across multiple sports available under one roof. We also cater to the sports & fitness requirements of corporates, academies, schools, colleges and clubs worldwide. We have a global presence with a strong export market and have sponsored global events. Our tagline “A Promise of Truth” is our promise to stay true to our commitment of delivering authentic, top quality products, deserving of champions. Let us be together in this sports & fitness journey. Your support is imperative for our success!!!

Vision: To focus on customer needs and provide customer delight by growing & excelling in the sports and fitness category.